Character Design - Rondi Bebé
This are the final brand character designs for an argentine toy company call Rondi.
The original concept was that the characters needed to be funny. The first sketches showed amusing characters, but they looked a little thin and flat and they did'nt match with the "baby style" that was needed. So we decided to remove some fun and adding more "cuteness".
The end result was quite satisfactory. The client felt comfortable with the designs and these were included in the packaging.
Characters and designs copyrights belong to Rondi© 2012
Original Concept